Monday, December 19, 2011

Makoto Shinkai creates a 30-second commercial for the Taisei Corporation

by Chris MaGee

Animator Makoto Shinkai made more than a few headlines this past year with his latest feature length film "Children Who Chase Lost Voices from Deep Below". This magical tale of a girl on a quest to find a lost love and the source of mysterious radio broadcasts propelled the already popular 38-year-old anime master to even more acclaim. What happens when you go from cult director to mainstream sensation? The big corporate boys come knocking.

Shinkai, whose other films include "Voices from a Distant Star" and "5 Centimetres Per Second", was commissioned to create a commercial for the multinational construction company Taisei Corporation. The result is below, and regardless if it's a 90-minute film or a 30-second commercial the result is equally as stunning. Check it out!

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