Sunday, May 18, 2008

A Rambo-sized hunger!

Okay, so Rambo is not a Japanese film... you've got me there, but the sequel/ restart of the blockbuster 80's action series "Rambo" will be opening in Japan on May 24th, and to mark the occasion the marketers are going with the old adage that the best way to an audience's heart is through their stomachs. The image of a beefy Sly Stallone will be shilling out for an all beef hot dog that comes in its own camouflage container! The totally over priced Rambo meal (¥10,000!!!) can be picked up at participating Toho run movie theatres... and it comes with a free button. I'm sorry, but a 60-ish year-old-man pumped full of steroids doesn't get me craving meat products, y'know?

To see the full barrage of Rambo-themed meals head on over to Patrick Macias' blog:
http://patrickmacias.blogs.com/er/2008/05/we-will-be-rammb.htl

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